Marcus Richards
Web Design Vs. Web Development – It is an unrelenting competition in the online arena. With the host of websites available online and trying their best to get visibility, your website must be optimized to perform on the search engine so that audiences would find interest in opening your website.
This is where the conflict between web development and web design comes. While most people think of them to be two different entities, we have seen that both practices need to complement each other to get the best results.
It is the hunt for pinning down the possibilities and opportunities in the online domain.
It is important for businesses to concentrate on both web development and design to get the most out of their online venture. To know more about web design and development and how the intricacies work, visit IS&T Web Design & Application Development.
Why Does Website Design & Development Go Hand-In-Hand?
To many people, they use the term website designer and web developer interchangeably. However, these are two different jobs and require different skills.
While they certainly share some common ground, they do share a few fundamental differences. For instance, a website designer designs the looks of a website. This includes themes, colors, images, font, and other visual representations.
In the case of a website developer, they create a website from the ground up. They use code to give a website desired look.
This is a bit of a chicken and egg scenario. While both of the are important to each other, people just keep debating on them.
We must forget the differences and focus on incorporating web design and development together. If you can do that, you will experience –
Easy Navigation
When it comes down to giving your visitors a platform to engage with your brand, it is important that you keep that platform easily navigable. What we mean to say is that all the information related to the business and brand should be easily available for visitors.
Furthermore, the website must also come with different features to make navigation easier. This encompasses a search box. The search box is where you type in what you are looking for. Then, if the website has anything related to that keyword, it will show results. If not, the users will know they are not in the right place.
Aside from developing the website, the developers are expected to maintain the health of the website. This ensures there are no bugs in the website affecting the user experience.
Boost In SEO Performance
SEO has become a fundamental aspect of any website. Unfortunately, the competition is too high, as millions of websites are contesting to rank on the top pages.
Well, it is through web development and design that one can get to a higher ranking. Parameters like title tags, meta tags, image optimization, using the right keywords, and linking are important to rank high on SERPs.
Subsequently, through optimization, they become sear friendly. Aside from having a website, the webmaster gets to retain the users. To have such features, web developers need to add a CTA (Call To Action) feature.
Enhanced Visual Content On The Website
Visual representation is important, along with functional websites. However, no matter how good the website is, the reason why most visitors stop on your website is because of how attractive it looks.
By hiring a professional web designer, businesses ensure that their website looks simple, neat, and clean. But, at the same time, visually appealing. This is usually done with the help of visual content.
The merit of using visual content is that it provides the user with a clear picture of what the products will look like. Unfortunately, not all customers understand the features of products through text. So, the inclusion of images helps you to get the message through them.
Besides, the use of images on the website helps you attract visitors. Before reading through the text, visitors can have a brief idea of what this content is all about.
Inbound Traffic To Your Business
As the company expands, it is important to have loyal customers. To get these loyal customers, you need to follow best practices. And keep track of the website metrics.
The metrics received from the site-enabled webmaster help the website owner where their website stands. With the help of a webmaster, you can find your loyal customers and reward them with gift vouchers and rewards. This allows your old customers to keep coming back.
Another important aspect of having loyal customers is that they advocate your brand. That means they are indirectly working for the company. This also reduces the cost of marketing.
Improve User Engagement
In the early 2000s, most enterprises hosted brick-and-mortar structures. However, time has changed how businesses deliver services. It is for this reason that entrepreneurs are encouraged to develop websites for their businesses.
A website becomes the first meeting point of a user and your brand. That means it is important to have an engaging website, afterall your first impression counts.
While web design helps make the website look more appealing, web development ensures that the website is light and every page on the website can be opened without waiting for long.
If your website can give a good user experience to the visitors, it will become your USP. The visitors will come again and this time with the intention of availing your services.
So, Did You Get Your Answer?
When you have a captivating design and enhanced functionality, half of the job is done to make your website credible. However, you won’t be able to get the results you are looking for with just web design. It is the deft use of ethical website optimization that makes your website SEO friendly and helps with search engine ranking.
The analysts in the field keep themselves updated with what is happening with the search engines and pay heed to the current search engine optimization. All in all, a site needs to be a fine mix of great web design and functionality to make a mark in the online domain.
GIPHY App Key not set. Please check settings